In November, FARMWISE brought these questions to HortiFruit, one of the leading trade fairs for fruit and vegetable production in southeast Spain.
On 20–21 November, FARMWISE was represented at a dedicated booth by partners:
Together, they engaged with companies, organisations, and professionals from across the southeast of Spain, explaining how the FARMWISE project applies artificial intelligence, precision agriculture, and decision-support systems to improve the management of water, nutrients, and soils.
Rather than focusing on theory alone, discussions centred on real-world applications, including digital crop monitoring, irrigation efficiency, water reuse, and data-driven decision-making tailored to Mediterranean farming systems.
On the morning of 21 November, FARMWISE partners also took part in a hands-on collaborative workshop held at the CIFEA in Torre Pacheco, organised by Óscar Miguel Blanco Sierra (UPV-CSIC) within Case Study 4.
The workshop brought together companies, researchers, farmers, and representatives of public administrations, creating space for open discussion on future challenges and solutions for water and agricultural management in the region.
Contributions included:
In addition to the booth and workshop, FARMWISE partners also organised an individual presentation session within the HortiFruit programme, further widening the project’s reach among fair participants.
By combining exhibition presence, technical presentations, and interactive stakeholder dialogue, FARMWISE ensured that research and innovation were discussed directly with those who will ultimately apply, regulate, and benefit from these solutions.
Why does this matter?
Because meaningful impact happens when innovation is co-developed, questioned, and refined together with end-users. The exchanges at HortiFruit will directly inform ongoing FARMWISE case studies and future stakeholder engagement activities, helping ensure that project outcomes are not only innovative, but practical and relevant on the ground.